Digital Commerce/Media Marketing Manager, CPG

We are on the hunt for a Senior Marketing professional with strong CPG/Consumer Product Marketing background, with project leadership/management of all things Digital, from online sales/e-commerce, digital media strategy, production and management, and basically, this role will be the "ALL THINGS DIGITAL" Manager with the goal of enhancing product, and brand visibility and support business sales goals and target objectives.

This role is based in the Atlanta Metro area (North side of the Atlanta area) and will be a HYBRD role with both onsite and WFH work environments.

In this role you will be responsible for:

1.  Digital Commerce/Ecommerce Strategy and Management including the management of our product listings, pricing strategies, inventory management, and promotional campaigns to drive online sales.

2.  Digital Media Planning, campaign Management which includes the planning/development and roll-out of integrated brand media campaigns across TV, digital, and other media channels

Key Responsibilities:

• Develop and execute comprehensive eCommerce strategies for, DTC, and Retail eCommerce channels.

• Manage product listings, pricing strategies, inventory management, and promotional campaigns to drive online sales.
• The management of all stages of our Online Sales, Electronic commerce plans and digital/Retail commerce planning and project management.
• Planning and roll-out/tracking of Go-To-Market (GTM) strategies 

The ideally qualified/skilled candidate for this role, will bring as MUCH of the following to the role and those with the most targeted experience will be given priority consideration:

Educational Requirements: Bachelor's degree in Marketing, Business, eCommerce, or a related field.

Experience Requirements: 

Hands-on, Industry experience at the level described for 4-6+ years, including the management of eCommerce channels (DTC, Retail eCommerce) and digital media campaigns.

• Specific desired experience includes:
  • Technical Proficiency with Amazon Seller Central, Shopify, and digital marketing tools.
  • Hands-on experience with Google Ads, Meta Ads, Amazon DSP, and DSP platforms (DV360, The Trade Desk).
  • Strong analytical skills with experience using Google Analytics, Excel, and reporting tools, and the ability to analyze key performance indicators (KPIs) such as conversion rates, traffic, ROAS, and overall sales performance.
  • Experience optimizing the functionality and performance of eCommerce platforms such as Shopify,
  • Experience in the beauty, personal care, or consumer goods industry.
  • Experience managing Retail Media Networks and partnerships.
• Working Habits/Work style -
  • We would love to see those with a high level of Proactivity, an ability to collaborate (with Marketing, Sales, Creative, and Supply Chain teams) and communicate well and effectively in a hybrid work situation, an ability to juggle multiple tasks and to re-prioritize based on project/deadline urgency without getting derailed, and generally, someone that LOVES WHAT THEY DO and is always working towards creating and delivering the BEST RESULTS POSSIBLE for the role, the team, the company and the product

Benefits

For this position you must be currently authorized to work in the United States. We do not sponsor for this position.